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Transformation tops IBM’s Gitex agenda

The transformation of the IT industry will be at the heart of IBM Middle East’s presence at Gitex this year as it touts its on demand computing model.

The transformation of the IT industry will be at the heart of IBM Middle East’s presence at Gitex this year as it touts its on demand computing model. Rather than lumbering end users with ridged IT purchasing cycles, Big Blue is offering flexible technology capabilities and e-business services instead.

By allowing its customers to take only the IT they need, IBM believes it can help its customers become more nimble and facilitate the integration of business processes, key partners, suppliers and customers they require to succeed in a regional market that is becoming increasingly competitive.

“In a networked world, on demand delivery will become essential for business survival. Businesses will have to do more than simply integrate everything inside their enterprise. They have to connect their enterprise with other enterprises, other business processes, other applications, and myriad pervasive computing devices,” says Samer Shaar, general manager of IBM Middle East, Egypt & Pakistan. “IBM will show visitors to its stand a new way of looking at information systems, where technology is deployed as and when needed, rapidly and scaleably. We will demonstrate the industry’s broadest range of vertical-specific business technologies that guarantee freedom through open standards, open source and web services and allow organisations to only pay for the performance they use,” he adds.

As part of its on demand mantra, IBM and its partners will showcase their latest business solutions and e-business technologies at Gitex. Already confirmed is the industry’s broadest range of PC, server and storage hardware, as well as integration technologies such as software and middleware for Windows, Unix, Linux and Big Blue’s own mid-range and mainframe servers.

Stand visitors will also have the chance to speak to e-business consultants from IBM Global Services (IGS) and experts will be on hand to discuss implementation issues surrounding the design and management of end-to-end solutions. A special focus for Gitex 204 will be business consulting and technology services for vertical sectors, as well as outsourcing and on-demand computing services.

IBM will also have something for resellers, ISVs, system integrators and consultants visiting the show as it highlights its PartnerWorld marketing and enablement programme, which was originally launched in the region back in March.

As for Big Blue’s hardware line-up, the vendor intends to showcase its latest eServer platform and solutions at the show. In particular, IBM will be telling visitors to Gitex all about its eServer i5 and p5 systems, which boast virtualisation capabilities and a powerful 64-bit chip, the IBM POWER 5 microprocessor.

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