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Sun shines spotlight on StarOffice offering

Sun Microsystems Middle East & North Africa (MENA) is giving its StarOffice offering centre stage at this year’s Gitex Dubai.

Sun Microsystems Middle East & North Africa (MENA) is giving its StarOffice offering centre stage at this year’s Gitex Dubai. Sun also intends to use this year’s show to highlight its impressive range of Sun Ray ultra-thin clients. With the recent announcement that the Saudi Arabian National Guard Health Affairs has purchased the largest-ever order of SunRay desktop systems and StarOffice licenses in the Europe, Middle East & Africa (EMEA) region, the vendor is keen to discuss the benefits and cost savings such solutions can provide.

“At Gitex 2004, Sun Microsystems and its partners will address some of the most pressing regional business concerns, including how to secure information, reduce cost and complexity, and manage enterprises more effectively,” says Mehmet Iyimen, managing director for the MENA region at Sun Microsystems.

“Providing solutions such as StarOffice, which is Arabic enabled, and Sun Ray technology means we can assist organisations to significantly reduce their operating costs. Sun’s desktop solutions are stable, easy to use and cost up to 70% less than similar Microsoft offerings.”

In an attempt to appeal to visitors from small and medium size organisations on October 3, Sun Microsystems also intends to demonstrate the strength of its Linux-based servers. Boasting full integration with infrastructure software and improved manageability, the vendor claims to have already sold a significant number of units across the region.

“Sun servers have been widely adopted in the Middle East, with customers ranging from oil companies and banks to governments and airlines. Our Linux offerings give mid-level enterprise organisations the opportunity to enjoy rapid implementation and full systems support, at a reasonable price,” says Iyimen.

“In addition to highlighting our software and Linux solutions [at Gitex], Sun will be showcasing industry-specific solutions for sectors such as education, finance, telecommunications and the oil & gas sector,” he adds.

In addition to touting its own range of solutions, Sun Microsystems will also be promoting the US$1 million iForce centre, which it created in collaboration with its key Channel Development Provider for the Middle East region, Tech Access.

The Dubai Internet City-based centre, which allows users to ‘test before they invest’ and ‘try before they buy’, will be connected to Sun’s stand via a live internet feed. Through this link, Gitex attendees will be able to see Sun’s technology in action.

“Visitors to the stand will be able to see Sun working with its partners to provide best of breed solutions for the region’s horizontal and vertical markets,” says Graham Porter, marketing manager for Sun Microsystems MENA.

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