Intermec touts mobile solutions at Gitex
Mobile computing and supply chain management solution vendor Intermec will be exhibiting its complete products at this year’s Gitex, including its flagship product the 700 series colour mobile computer, which is designed for use in harsh environments and sealed against rain, dust and the humidity that often plagues the Gulf.
Mobile computing and supply chain management solution vendor Intermec will be exhibiting its complete products at this year’s Gitex, including its flagship product the 700 series colour mobile computer, which is designed for use in harsh environments and sealed against rain, dust and the humidity that often plagues the Gulf. Other products gracing the vendor’s stand in hall six include wired and wireless automated data collection systems, barcode printers and label media.
“Gitex is incredibly important to our business. There is no other trade show in the Middle East that brings together the number and quality of technology decision makers that Gitex does and it is growing year on year,” says Colin Summers, regional manager of Intermec in the Middle East.
“The amount of exposure that our company and products gets is very valuable and certainly helped us to close the deal on several projects last year. It is especially important for players in the Middle East market like ourselves who are looking to establish themselves and I believe the benefits are greatest for us over the big guys who already have established channels in the market,” he adds.
Intermec will also be taking its Radio Frequency Identification (RFID) technology to the show. According to the vendor, RFID has become the real buzzword in the Automated Data Collection (ADC) space and it claims to be the first company to introduce it to the Middle East market. RFID enables a device to read data stored on chips without line of sight scanning or physical contact. RFID technology promises to revolutionise the supply chain through realtime item tracking. Its goal is to keep goods on the shelves, gain more efficiency through better inventory management, enhance safety through smart recalls and cut theft, known as ‘shrink’ among retailers.
Wal-Mart, so far, has been the most aggressive in pushing RFID and sees it as a technology that will usher in the next revolution in the world of retailing. Using the clout that comes with US$256 billion in annual sales, the company has mandated that its top 100 suppliers use RFID tagging on cases and pallets. Although few companies in the region are using RFID, Intermec is already providing Almarai, Pepsi International, Coca Cola Bottling Company of Egypt and BAT Middle East with its other technologies. One of the vendor’s most recent implementations saw it supply Saudi confectionary and bakery chain Switz Group, with its 700 series handheld terminals (HHTs).
Powered by Microsoft Pocket PC and Intel Xscale processors, the HHTs run RoutePro32 route distribution software. The project kicked off in Saudi last October and has helped the firm link the company with its customers, utilise its data more effectively and improve its cashflow.