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Tejari extends its influence

Online Middle East business-to-business (B2B) marketplace Tejari is reaching out to Arabian traders at Gitex 2004 as it looks to extend its influence and operations across the GCC.

Online Middle East business-to-business (B2B) marketplace Tejari is reaching out to Arabian traders at Gitex 2004 as it looks to extend its influence and operations across the GCC. As part of this initiative, Tejari will be highlighting its various points of presence around the region and announcing the forging of new partnerships in the Gulf.

Having already entered a number of new markets over the past two years, including Jordan in mid-2002, Lebanon, Iraq and Kuwait during 2003 and Syria this year, Tejari will spend the five days of the show focused on increasing its presence in the Gulf’s trading markets.

“Members of the business community in the Gulf have been quick to understand the benefits of online procurement. Based on this strong interest, we are now placing emphasis on further expanding our presence in the GCC,” says Sheikha Lubna Al Qasimi, chief executive officer of Tejari.

To support Tejari’s expansion across the region, the company has developed a dedicated inhouse department, which is devoted to assisting franchise partners establish Tejari in new markets and increasing the level of online trading operations in these regions. Headed by Rami Al-Jaghoob, who is vice president of franchise operations at Tejari, the department aims to support franchise partners so they can achieve success in new markets.

“Building on our in-depth level of knowledge and experience with the Tejari brand, our team offers partners services ranging from assistance with hiring high calibre employees and working out the best go-to-market strategy, to sales training and advice on attracting buyers and sellers,” says Al-Jaghoob.

“We work closely with our franchised partners across the Middle East to educate their business communities about the benefits and importance of electronic procurement and encourage further adoption of online trading,” he adds.
In addition to building up its regional presence, Tejari will spend its time at the Middle East’s largest IT event promoting and demonstrating its latest procurement services. Aimed at enterprise level customers, the solution is available to large corporations and government bodies and includes services such as strategic sourcing, asset disposal, content syndication and aggregate buying.

Visitors to the Tejari stand at the five-day event will also get the chance to see the Tejari project collaboration tool in action. The offering, which enables organisations to collaborate in realtime on jointly authored documents, drawings and building plans via the electronic marketplace, has already been used and piloted by a number of companies in the Middle East’s construction and property development sectors.

From its stand in hall six, Tejari will also run full demonstrations of its My Tejari portal, which enables both buyers and suppliers trading on the marketplace to personalise their view of the B2B trading community based on business preferences, and receive realtime updates on their activities, including tenders and auctions by SMS alert, e-mail, or fax.

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