Audits go up for ITP Business
ITP Business is leaving the rest of the region’s print media industry trailing in its wake when it comes to auditing magazines.
ITP Business is leaving the rest of the region’s print media industry trailing in its wake when it comes to auditing magazines. Channel Middle East, Channel Arabic and both English and Arabic versions of Windows Middle East already boast global BPA certification and, at the time of going to press, Aviation Business and Construction Week were set to follow.
At the last count, ITP Business’s Windows titles boasted 23,533 qualified readers, which represents 37.58% growth since December 2002. Single copy sales have soared by 40.21%, while subscriptions have risen by 54.40%. As for Channel Middle East, the publication currently weighs in with a total circulation of 8,622. Qualified readers account for 6,244 of these readers while the magazine has seen its total circulation skyrocket by 77.89% since ITP Business began auditing the reseller and distributor magazine.
“By auditing a magazine a publishing house proves its titles are going to the people it says they do,” explains Walid Akawi, managing director of ITP Business. “For advertisers, this means they can be confident their message is reaching the readers they are looking to address and get a maximum return on their investment,” he adds.