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Samsung serves up training treat

Samsung gathered together its UAE service partners for a three-day training programme focused on the IT giant’s optical and disk drive (ODD) products.

Samsung gathered together its UAE service partners for a three-day training programme focused on the IT giant’s optical and disk drive (ODD) products. Attended by 11 technical experts from its service channel, the training was designed to boost attendees skill sets and knowledge on Samsung’s DVD writers, combo drives, CDRW and CD ROMs.

“Samsung conducts channel training programmes at regular intervals as part of its mission to offer unmatched support services to our consumers in the Middle East and Africa,” said Y. Y. Shin, general manager at Samsung’s Gulf customer satisfaction headquarters. “The main objective behind the training session was to ensure that Samsung service centres across the region are well equipped to offer best services to customers for all our products.”

During the event, Samsung instructors provided participants with in-depth insight into the critical components used in Samsung’s ODD range. Practical training included service procedures and advice on the major precautions that should be adopted during servicing.

With product evolution continuing apace, keeping service partners up to speed on the latest product technology and best way to support and service them is a vital part of a vendor’s overall channel strategy. Samsung has more than 40 distribution partners in the Middle East and makes annual sales in excess of US$1.5bn in the region.

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