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Acer shows off its Folio

Acer has given its notebook line-up a make-over with the launch of a new range designed for both business and home users.

Acer has given its notebook line-up a make-over with the launch of a new range designed for both business and home users.

The Folio family is the result of a year and a half’s work with a US design consultancy, and the notebooks are intended to be both stylish and practical. Using a ‘folio” design, the notebooks are intended to be easy to carry, with a non-slip carry-grip, and easy to use with features such as the I/O ports located on the side of models rather than at the back. Other design features include latchless magnetic closing and locking using magnets and ergonomic keyboard design.

The Folio notebooks also feature a quick access key, the eKey, which allows the user to bring up management functions at the touch of a button, such as power management, security settings and presentation settings.

Graham Braum, business development manager for notebooks for Acer Middle East, said the company had reacted to market needs with the Folio range. “Things like the I/O ports, the ergonomic keyboard and so on were all things that customers told us were really important,” he said.

Acer is keeping its Aspire branding for consumers and TravelMate for business users, with new Folio models being introduced in both families in the Middle East, Braum said. The first TravelMate models available in the region are the 2100 and 2600, while the first Aspire model will be the 1680. All these models are wide-screen, which Acer believes will be important to notebook sales for the rest of this year.

Pricing for the range has yet to be set for the region, according to Braum, although some models have already arrived in the UAE and will shortly be available in other GCC countries, with roll-out to other countries in the Middle East to follow.

The cheapest models available will be entry-level machines based on Intel’s Celeron processors, with the top of the range being wide-screen models based on Intel’s Pentium 4 with hyper-threading technology, Braum said. While Acer is mostly going with Intel processors for the Folio, it will have some AMD-based models, for certain users such as gamers, who will prefer AMD’s chips, he added.

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