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Computec IT sets up export office

Dubai-based local assembler opens up an office in Jebel Ali to drive exports of its PC brand in the Middle East and Africa.

Computec IT has opened an office in Jebel Ali and expanded its operations to focus more on exporting to customers across the Middle East and Africa. The assembler, which produces its own branded PCs under the Colorado and Digital Net names, has been considering expanding its operations for some time to broaden its reach outside of its Dubai and Syrian home markets.

“We have been selling across the region for some time, but we feel that there is a bigger share of the PC market out there for us to take,” said Rashwan Arabi, general manager at Computec IT. “Our PC range has more than 30% of the Syrian market and is well known in Dubai. We want to replicate our success in other locations.”

From its new location in Jebel Ali, the assembler has plans to double its exports to locations including North Africa, Saudi Arabia and the CIS states. The new department, headed by sales manager Maher Alsabsabi and backed up by two more sales executives, will allow the company to look outside Dubai and focus on the wider region.

“Being based in Jebel Ali allows us to escape the hustle of Dubai and really concentrate on our foreign customers in line with our new sales strategy,” added Maher Alsabsabi. “It also allows us to further understand our customers’ needs and the markets they deal in to make it easier to deal with customs and import regulations.”

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