Jordan Telecom to provide VoD FTTH triple play system
Jordan Telecom is testing the possibility of offering broadcast TV and Video on Demand over its fibre-to-the-home Integrated Multimedia Service Platform with the help of a carrier-class iTTV broadband delivery platform.
Jordan Telecom is testing the possibility of offering broadcast TV and Video on Demand (VoD) over its fibre-to-the-home (FTTH) Integrated Multimedia Service Platform (IMSP) with the help of a carrier-class iTTV broadband delivery platform from Tandberg Television. The IMSP, which is currently being trialled to homes in Amman, is a ‘triple play’ integration of video, voice and data services over an IP network.
Tandberg has worked closely with Jordan Telecom to design and implement the TV delivery and VoD system, providing a range of solutions, as well as sharing its broadcast knowledge to enable the operator to deploy a technology solution that meets its business model needs today and in the future.
“As the telecoms landscape in Jordan becomes de-regulated, we are looking to new, exciting services that will enable us to maintain our competitive edge. We believe that TV and VoD will help us to increase ARPU, and the IMSP trial is a perfect way for us to measure subscriber interest and match our services to the needs of our customers,” says Luc Savage, Jordan Telecom’s chief officer for Strategy. “To support our plans, we needed a scalable system, capable of supporting today’s trial, but also able to expand as we do. TANDBERG Television’s ability to provide a high-quality end-to-end solution, combined with its strong track-record in real-world IPTV deployments made the company the ideal choice.”
The new platform allows users to watch TV programmes and films at extremely high video quality via their TV set linked to a set-top-box. Tandberg’s iTTV Portal middleware software is providing the user EPG (electronic programming guide) interface for the service, giving consumers an easy to navigate guide to the choices available. Apart from the complete IP head-end, the vendor is also providing Jordan Telecom the end-to-end VoD system, including a content ingest solution for high quality video at very low bit rates.
“Around the world, Telcos are exploring the possibilities of adding video services to their consumer offering and it is exciting to be working with companies such as Jordan Telecom as they make their first moves into the television world,” says Noel Matthews, director of Broadband, Tandberg Television. “As a provider of digital broadcasting technologies, we have been able to harness our TV delivery expertise to create IPTV systems that enable Telcos to introduce compelling new consumer services. We are delighted that our solutions are playing a significant role in Jordan Telecom’s important trials.”