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Notebook initiative in Egypt

Plans are in the pipeline for a new initiative from the Egyptian Ministry of Communications and Information Technology to increase notebook ownership in the country’s business sector.

Plans are in the pipeline for a new initiative from the Egyptian Ministry of Communications and Information Technology to increase notebook ownership in the country’s business sector.

Details of the scheme have not yet been finalised but local assemblers claim customers in the Egyptian business community will be able to purchase a high specification notebook and pay through installments of US$40 a month over a two year period with no downpayment required. Initial plans for the scheme to launch this month have been put on hold due to the appointment of the new government.

This new initiative forms part of an overall strategy by Egypt’s authorities to increase PC penetration rates. Previous initiatives, including buying home computers on installments through utility bills, proved to be a moderate success with sales just under the 100,000 mark. No unit targets have been set as yet for the notebook initiative but the government hopes to increase the overall PC penetration rate in Egypt to approximately 6% by 2007.

Egyptian IT players such Metra Computer and Centra are poised to benefit from the demand generated through the scheme as MCIT opts for local assembly. The Egyptian government has been actively promoting the involvement of the country’s homegrown IT sector.

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