STME soars in first half
Storage integrator STME’s sales soared a whopping 50% year-on-year during the first half of 2004. Strong performance in the financial services sector coupled with sales of new enterprise and mid-range storage solutions were the secrets behind STME’s success.
Middle East-focused storage integrator STME’s sales soared a whopping 50% year-on-year during the first half of 2004. Strong performance in the financial services sector coupled with sales of new enterprise and mid-range storage solutions were the secrets to STME’s success. Geographically, Saudi Arabia, Egypt and the UAE were growth hotspots for STME. New customer wins in Qatar and Levant countries such as Jordan also played their part.
“We witnessed a more robust and faster buying cycle in the financial services sector in the first half of 2004, as compared to 2003, when more revenue was generated by our telecoms customers,” said Andrew Calthorpe, senior corporate vice president at STME. “This demand was complemented by growth in industries such as property development, oil and gas, insurance, retail, and the government.”
With storage issues moving up the business IT agenda and data creation exploding, STME remains confident that storage spending will remain buoyant. Companies across the region are diverting more of their IT budget to storage infrastructure, storage consolidation and storage administration.
“Because businesses in the Middle East, regardless of size, often have storage equipment from a variety of different vendors, the largest trend we expect for the remainder of 2004 will be in deploying software to manage all of those diverse storage hardware platforms. Companies in the region want to manage their data centrally, and reap the cost and operational benefits of doing so,” added Calthorpe.
Storage has evolved into a solution-selling business as increased customer demands have pushed the industry away from selling point products to solve specific issues. This trend looks set to continue, elevating the importance of a storage integrator’s technical skill set.
“As is the case in many industries across the region, the storage sector has become increasingly competitive, and companies in the Middle East are selecting storage providers largely based on the level of integration and support services they can provide rather than just the technology involved and its corresponding cost,” concluded Calthorpe. STME works with a broad portfolio of storage vendors including EMC, VERITAS, Hitachi Data Systems, Network Appliances and Brocade.