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FT targets mobile readers

Oracle today announced a partnership with the Financial Times (FT) to deliver mobile content in the region. According to the deal, FT will leverage on Oracle’s Mobile Content and Service delivery solution and work with mobile operators in the Middle East and Africa.

Oracle today announced a partnership with the Financial Times (FT) aimed at delivering new content to mobile operators in the region. According to the terms of the deal, FT will leverage on Oracle’s Mobile Content and service delivery solution to deliver content in the Middle East and Africa.

“Today’s high-tech, information-driven society demands accurate and authoritative news updates throughout the day. The reliable service level provided by Oracle’s mobile platform enables FT to effectively deliver its valuable content direct to the user,” says Steven Trew, head of mobile, Financial Times.

A spokesperson for Oracle Middle East, said: “We are currently in talks with several of the region’s leading GSM operators, wireless internet service providers (WISPs) and mobile content providers. In the next few weeks, we expect to announce some developments and partnerships in the region.”

Further details, such as availability of content in Arabic and pricing weren’t available. While FT with it’s worldwide network of over 500 journalists, has a strong presence in the English speaking markets it’s market potential for non-English business content is yet to take off.

The publication works with content partners in China, France and Germany to offer local content and offers news, industry briefs and stock alerts at US$0.45 for a message. It is not clear, if it would partner with a Middle East based publication for localising the content.

Oracle Application Server 10g Wireless will be used to provide personalised updates, to users irrespective of the wireless device (WAP, GPRS or handheld) used by the consumer. The business intelligence modules of Oracle also provide cross-sell and up-sell, based on individual customer behaviour and preferences, which FT believes will help it to maximise the potential revenue of all content product and services.

Intel, the chipmaker’s communication division is also a part of this initiative. “Intel's communications platform enables Oracle to provide customers with the content and maximum availability they demand,” says Keith C. Shea, global alliances manager, Intel Europe, Middle East and Africa (EMEA).

“By working with established leaders like the FT and Intel, Oracle continues to demonstrate why it is leading in the race to make mobility a viable extension of the enterprise software platform,” explains Lars Wahlström, vice president of communications, media and utilities, Oracle EMEA.

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