Lebanon is hoping to revive its health tourism industry after assigning a Kuwaiti firm to market its hospitals and healthcare.
Kuwaitis are set to become Lebanon’s first strategic health tourist targets after a Lebanese health tourism firm and a Kuwaiti consultancy signed an agreement aimed at promoting the Levantine state’s medical institutions.
The contract between the Lebanese-based K & M and Kuwaiti firm Professionals Without Borders will initially attempt to restore Lebanon’s reputation as an international centre for healthcare.
In a statement to the press, Abdullah Mohammed Asshab, spokesman for Professionals Without Borders confirmed the deal, adding that a delegation of Lebanese, French and German health specialists from institutions in Lebanon is set to visit Kuwait from 12-15 March.
The delegation will focus on recent developments in weight control methods, while also visiting several Kuwaiti hospitals and meeting healthcare officials.
With Dubai gearing up to open a Healthcare city, Lebanon is hoping competitive prices and a vigorous regional campaign will help it gain an early advantage in health tourism.