Acer targets Kuwaiti mobility market
Acer Middle East, today unveiled plans to increase market share in nascent markets such as Kuwait by showcasing it's mobile computing products at Info & Connect 2004, taking place at the Kuwait International Fairs Ground from February 7 - 13.
Acer ME today unveiled plans to increase market share for its mobility solutions in nascent markets such as Kuwait by showcasing it's mobile computing products at Info & Connect 2004, taking place at the Kuwait International Fairs Ground from February 7 - 13.
In 2003, Acer claimed to have growth rates of 85% on the previous year with its notebook sales in Kuwait. The vendor credits the success to it’s competitive pricing, expanded the reseller network and a wider variety of models. For 2004, Acer aims to achieve similar levels of success in the desktop, corporate PC, server and home entertainment sectors.
“Acer’s aim is to increase its market share in Kuwait, which is one of the region’s leading technology markets. To achieve our goals, Acer will offer top-quality products at reasonable prices to the consumer and corporate markets,” says Philip Ashkar, director of sales and marketing, Acer ME.
“Part of our strategy to increase Acer’s market share in Kuwait involves raising the profile of the Acer brand, and that is why we are taking part in leading exhibitions such as Info & Connect 2004. By increasing our exposure to decision-makers from around the country, we are on the right track to boost our market share,” adds Ashkar.
Acer expects the TravelMate C110 – which includes Windows XP Tablet PC Edition and the Intel's Centrino mobile technology to be the key consumer products. The company is promoting it’s SME and enterprise products and solutions with the latest range of server line and the Veriton desktops including the 3600G, 5600G and 7600G series models, which are powered by Intel’s Pentium 4 processors with Hyper-Threading technology.
The vendor is also exhibiting the Aspire RC500/RC900, which is the company’s first product from its range of entertainment-based desktop PCs, which play movies, and music to broadcast television and store photographs.