Al Manahij channel becomes free-to-air
Snickers has teamed up with Arab Radio & Television (ART) to make Al Manahij educational channel free-to-air throughout the Arab world. It is estimated that the channel will reach more than eight million students across the region.
"We are delighted at the excellent response to our sponsorship of ART's Al Manahij channel that is aimed at enhancing the level of education for Arab students," stated Omar Salem, marketing manager of Master Foods Middle East, makers of Snickers.
"The decision was timed to coincide with the study period before the midterm exams. This was to allow students to take advantage of the education programmes broadcast by the channel and to be better equipped when sitting their exams," he added. Al Manahij Educational Channel airs educational programmes related to the curriculum of Arab students at high school level.
The channel demonstrates various applications in mathematics, physics, chemistry, English and IT. "Both the content and the format of the programmes are designed to present the educational information in the most attractive way possible," commented Nabil Al-Hammad, general director of Al Manhij channel.
"The use of illustrations, graphics, dramatics, and discussion platforms brings the information to life and makes it easier for students to relate to the subject matter and assimilate its educational value," he added.