Access targets insurance sector with Saudisoft
Access Information Systems is hoping to break into the Middle East's insurance sector with an Arabised version of its AIMS solution. Key to its ambitions is Saudisoft, which will act as a value-added reseller (VAR).
Access Information Systems is hoping to break into the Middle East's booming insurance the sector with an Arabised version of its Access Insurance Management System (AIMS). Key to its ambitions is Saudisoft, which will act as a value-added reseller (VAR) for the solution and add its local expertise, plus its Arabisation and workflow management skills, to the solution.For Access, the deal looks to give AIMS, which is designed to be a complete business solution for insurers, from proposal generation to integrated accounting and workflow, a better chance of making it in the local insurance market, which has traditionally been a tough nut to crack."Most Middle East companies would like to have a front end provider, an implementer, so that the local support can be provided. Saudisoft is going to add value in ongoing support and maintenance, its Arabic touch is definitely required," says Umer Quaraishi, Access's marketing director.For Jeddah-based Saudisoft the deal represents its first foray into a market that is witnessing significant growth. "The re-emergence of the insurance industry has come about in a big way in recent months," says Ashraf Saadi, marketing director of Saudisoft. "Insurance companies require end-to-end solutions to enable them to provide risk coverage for consumers in the shortest possible time while being able to expand and manage their business," he adds.