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HP gets image right for Middle East market

HP Middle East’s Imaging and Printing Group (IPG) business unit is talking up its performance, with IDC figures showing it is the best performing region for the vendor. Overall, IPG achieved a 36% increase in commercial imaging and printing products for the first half of this year, with hardware sales up 20%.

HP Middle East’s Imaging and Printing Group (IPG) business unit is talking up its performance, with IDC figures showing it is the best performing region for the vendor. Overall, IPG achieved a 36% increase in commercial imaging and printing products for the first half of this year, with hardware sales up 20%.

The Middle East’s performance also makes it the leading region for sales within HP’s International Sales Europe structure, which covers 150 countries in total. IDC figures suggest that HP’s Middle East region, comprising the UAE, Egypt and the Kingdom of Saudi Arabia was the best performing region.

“We attribute our success both to team work and to continued innovation,” said Amr Hassan, general manager of HP Middle East. Innovations include shifting the ordering cycle back a fortnight, creating new processes for order management, shipments, backlog, forecasting and inventory, all of which have contributed to forecast accuracy he said. “As a result, the Middle East is now the leading contributor to revenues in emerging markets,” he added.

This month, HP also launched what it claims is the world’s smallest flatbed all-in-one device, the HP PSC 1210, which is a printer-scanner-copier measuring less than 17cm tall by 26cm deep.

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