Alnafitha targets Saudi’s SMBs
Alnafitha Information Technology is expanding its services and developing solutions to fit all users within the Kingdom. However, it is particularly keen to break into the SMB market.
Founded in 1993, Alnafitha Information Technology is a Microsoft Senior Partner with more than 200 clients throughout the Kingdom of Saudi Arabia. In addition to delivering Microsoft’s full suite of products to large enterprises and small-to-medium sized businesses (SMBs), the company offers a number of other solutions too.
Foremost among these is an ERP application from Penygon, a document management system from EasyImages and business process and workflow solutions from JetForm and Maestro. It also offers RightFax’s unified messaging technology, GoldMine’s CRM software, help desk support packages from HEAT SOS, and a HR management system called HITS NAS.NET.
However, while Alnafitha boasts a strong product portfolio, it is the company’s services that really set it apart. In addition to providing Microsoft consultancy, the company offers network design/implementation and internet/intranet services. These are fleshed out with a number of support and outsourcing options that help users keep costs to a minimum.
Moving forward, Mohammed A Muhtasib, managing director of Alnafitha, says the company will focus on expanding its services and developing solutions to fit all users within the Kingdom. “For the coming year, we will focus heavily on software and solution services. We want to be a unique company that provides professional services for SMBs. We are investing in the area, by building our team and looking at things like 800 numbers to make it happen,” he says.
“While we continue to review our product portfolio and add to it as necessary, services are the important thing because companies have to make sure that their IT works and is delivering benefits, rather than just buying hardware and software,” he adds.
Key to this services drive will be Alnafitha’s new initiative, called the ‘affordable services model.’ According to Muhtasib, this is services with a minimum charge whereby smaller companies can receive top quality services at a price they can afford.
“If a company has only 25 PCs or so then instead of hiring a person to manage those, and yet another person for their help desk, they can come to us instead. We will be able to support all their needs at an affordable cost so that they will be able to benefit from implementing information technology,” he says.