Broadcast industry looks for digital solutions
Experts from the Middle East's TV and radio networks, and entertainment companies recently gathered in Dubai to take a look at the latest developments in the field of broadcasting.
Media professionals working in the Middle East gathered together in Dubai recently to take a look at the latest developments in the broadcast industry. Satellite systems, digital equipment and other broadcast solutions are said to have attracted many buyers from the media including LBC, NBC, Future TV, Orbit, ART, MBC, Dubai TV, Abu Dhabi TV, Emirates Media, Channel I of Egypt, and TV stations from Qatar, Oman and Bahrain.
“The Middle East is in the midst of a media explosion, in which television plays a dominant role,” said Charbel Younan, director of Procast FZ LLC, which conducted the event. “The emergence of Dubai as the broadcasting hub is appropriate because there is a huge Arabic speaking population in the region that is hungry for locally-produced content. It is small wonder then that new television channels are mushrooming across the region, creating an ever-growing demand for television hardware as well as software,” he added.
According to Younain, most TV and radio networks expressed interest in digital equipment, and seemed to indicate that they were contemplating massive expansion and technology upgrade programmes. “The presence of a galaxy of broadcast professionals conveyed the message that the region is indeed on a high-growth track and the industry is hungry for top-of-the-range equipment,” commented Younan.
Highlights at the event included advanced digital systems from Technosystem Digital Network, which has been actively promoting digital broadcast, and solutions from EVS Broadcast Equipment, the company that revolutionised sports coverage by developing Live Slow Motion (LSM) replay.
“Sooner or later, the shift to digital broadcasting will become inevitable and Technosystem is geared to provide the equipment for Middle East broadcasters to migrate to digital systems. It might take between five and ten years for a total switch from analogue to digital broadcasting,” explained Kuzminksky.
“Each country has a different kind of approach to digital broadcasting and each will weigh financial and other considerations before opting for a migration. But eventually, competition and the need for higher standards will drive them to adopt the technology whose time has come,” he added.