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LibanCell enhances customer service with web portal

GSM operator strives to improve customer service with the deployment of a multi-access internet portal, code-named Stretch. <br>

GSM service provider, LibanCell is striving to improve customer service with the deployment of a multi-access internet portal, code-named Stretch.

The web site, which is based on the wireless edition of Oracle 9i Application Server, offers customers personalised WAP and SMS services, including a news, entertainment and e-mail content.

LibanCell opted for the Oracle platform due to its development, deployment and management capabilities. The GSM operator used Oracle’s technology to build key applications just once for multi-channel user access, resulting in a less costly and more secure mobile offering.

"LibanCell’s Stretch initiative is the first of its kind in the Middle East based on both the diversity of ways that users can access the portal as well as the incredibly broad range of content and features that are available. We selected Oracle9iAS Wireless as the software platform for Stretch based on its complete and integrated approach to building mobile applications,” comments Zaher Soubra, development unit & portal project manager, LibanCell.

The GSM operator integrated the 9i Application Server with its existing short messaging service centre and billing systems, where were running on a Sun Microsystems hardware platform.

“Oracle integrated with our existing infrastructure, and gave us the flexibility to grow quickly and painlessly as more users embrace the portal and all that it offers,” Soubra adds.

Oracle’s local partner, Eskadenia, provided the implementation, integration and support services for the Stretch portal project.

“Within Lebanon’s competitive GSM market, providers like LibanCell must constantly develop new customer offerings while reducing operating and technology-related costs where possible,” says Ayman Abouseif, senior marketing director for Oracle Eastern and Central Europe, Middle East and Africa.

“By utilising the Oracle technology, LibanCell is protecting its investment in the Stretch portal’s applications as new innovations to wireless technologies are developed,” he adds.

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