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Xerox targets local banks with DocuColor machines

The vendor has hosted a seminar to promote its DocuColor 2240, DocuColor 1632 and WorkCentre Pro 428 systems to the financial services and graphics industries.<br>

Xerox has begun its campaign to win customers for its revamped range of printing solutions. The vendor recently hosted a seminar to promote its DocuColor 2240, DocuColor 1632 and WorkCentre Pro 428 systems to the financial services, graphics art and advertising industries.

“At Xerox our mission is to improve, facilitate and change the face of the overall user experience with our well-researched state-of-the-art products. Xerox is committed to meeting customers’ business needs for productivity and effective document management solutions,” comments Keith Taylor, general manager, Xerox Emirates.

“Xerox spends US$1billion annually to bring solutions to its customers. Our high performance colour printing solutions offer our customers enhanced productivity and better profitability. The Phaser 8200 and 6200 showcased at the road show are part of this family of colour products,” he adds.

Xerox is also beefing up Digital Books, on-demand publishing toolbox range with the introduction of DT75 and DP75. The product family contains numerous products that cover the production workflow from pre-press to printing, including binding and trimming.

“To stand out in today's competitive environment, our comprehensive hardware, software and services provide the tools customers need to create personalised materials. Whether they are mailers, flyers, collaterals, brochures, or announcements, everything can be easily personalised by adding images, graphics and text specific to the recipient,” explains Ayman Mattar, marketing manager, Xerox Emirates.

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