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Hewlett Packard goes bigger with new printers

HP has unveiled a number of new large format printers, to meet the needs of both professional print companies and the growing imaging demands of small to medium businesses.

HP has unveiled a number of new offerings in the large format printer segment. The latest additions to the Imaging and Printing Portfolio are targeted both at professional printing organisations and at driving large format printers into the regular office environment.

The HP Designjet 100 is aimed to bring large format printing to the small to medium business and office user. The desktop inkjet can function both as a normal A4 black and white printer for everyday office use, but can also print at up to A1 for presentations, marketing materials, designs and plans.

HP will be aiming the product both at office users that have an occasional requirement for large format printing, such as advertising companies, designers, architects, engineers, network designers and academic institutions. At an RRP of $1300, which HP says is 50% than the cheapest competing large format printer, it is intended that the Designjet 100 will provide these companies with a cheaper option than outsourcing their large format printing. The device also uses standard ink jet cartridges and media, to further save on cost.

“Small and medium businesses in this region increasingly require colour printing in large format,” said Thomas Valjak, category manager, Imaging and Printing Group, HP Middle East. “With this launch, we are enabling businesses to achieve their print requirements in-house and in a more cost-effective and time-saving manner.”

HP has also launched two new devices for its professional large format range. The Designjet 5500 is a large format printer aimed at print service providers, and features a range of productivity features such as driverless printing and instant drying to speed up the overall processing time for print jobs.

For print service providers with space and cost constraints, HP has introduced the HP Designjet copier cc800ps, a multifunction device that combines a large format copier with a large format copier/scanner for reproduction of A0+ size documents. The device includes a PC and stand to mount all the necessary devices in the same space as a standard large format printer. HP says that the product is 30% cheaper than buying individual products, and can achieve a positive return on investment within a few months for printshops with infrequent A1 printing needs.

“The integration of imaging and printing devices is a major business trend in Europe and US that is taking the Middle East by storm,” said Valjak. “Businesses are realising that integration of office functions can optimise employee productivity and streamline communications on top of saving investments into IT infrastructure and reducing cost of ownership. This is particularly important to printshops who have only little space to accommodate large-format production equipment and who need to be careful about their ROI—the cc800ps can achieve a positive ROI within only four months for a printshop when producing just four to five A1 size colour copies a day. We expect to see a greater presence of integrated devices in businesses in the region.”

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