Calidad imports range of inkjet cartridges
Calidad, a supplier of alternative inkjet cartridges and refillers is using Gitex as a springboard into the Middle East market.
Calidad, a supplier of alternative inkjet cartridges and refillers is using Gitex as a springboard into the Middle East market. The vendor, located in hall one, plans to showcase its Jumbo range of ink refills and alternative HP cartridges during the course of the show.
The Australian company already operates a network of resellers in Europe, Asia and the US, and has now set its eyes on the Middle East as it expands its core business. Calidad claims to provide the widest range of products, covering every major printer brand on the market.
All Refillers come with multilingual instructions including Arabic.
“We believe that we have an exciting range of products for the Middle East market. This is a great opportunity to showcase Australian innovation,” comments Robin Kenyon, managing director of Calidad.
“Our expansion into the Middle East market is a logical extension of our successes in other international markets. We expect to attract distributors and other business partners through Gitex,” says Kenyon.