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NEC aims to boost channel with SME server launch

NEC Computers International is hoping to boost its regional channel with the launch of a new fault tolerant server at this year's Gitex show.

NEC Computers International (NEC CI) is aiming for a larger slice of the Middle East’s enterprise computing market, with the launch of an advanced fault tolerant server at Gitex 2002. The server, which is aimed at the SME market, will be debuted at this year’s exhibition as NEC CI looks to grow its regional channel.

“The new product is part of our aggressive strategy designed to double our regional market share by 2004,” said Lenia Iacovides, managing director, InterFRONTIERS, the Regional Business Development Unit (RBDU) of NEC CI. “Coupled with a Mid East-wide reseller network expansion plan, we aim at establishing NEC CI among the top five major players in every regional market it is represented.”

“Since January this year, when interFRONTIERS was appointed as the RBDU for NEC CI in the Middle East, Balkans, Mediterranean and Africa, we have created a comprehensive enterprise reseller regional network for NEC CI consisting of fifteen channel representatives across the GCC. At Gitex, we will meet with new potential partners in our drive to establish a region-wide network, with consumer and enterprise reseller appointments across the Middle East and Africa,” said Iacovides.

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