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Cisco Ethernet for Jordan's Housing Bank

Jordan’s Housing Bank for Trade & Finance has implemented an Ethernet backbone from Cisco to link its 100 branches.

Jordan’s Housing Bank for Trade & Finance has implemented an Ethernet backbone from Cisco to link its 100 branches. The bank says that the benefits in terms of communication speed and application capability will allow it to expand well into the future and make its future secure in the Internet economy.

Some of the applications include its ERP system and using multimedia based applications such as voice and video over IP.

The first phase of the network was Ethernet router based backbone. That is now complete and the second phase, implementing LANs at the bank’s three main offices, began in August. Both are the work of UBM.com, Cisco’s channel partner in Jordan.

Mustafa Rugibani, chairman of UBM.com said: “UBM is a specialist for providing networking and security solution in the Middle East. Its strong relations with global leaders such as IBM and Cisco made us the perfect integration partner for this project.”

“How we interact and communicate with our customers is a key element in our ongoing success in Jordan,” said Abdul Qader Al Dweik, general manager for the Housing Bank.

“The continuing evolution of the financial marketplace means it is essential that we are able to support the new services that will be demanded in the future. In deploying an Ethernet secured router-based network, we are now well-equipped to respond to, and even pre-empt, market forces, ensuring that we maintain our position at the leading edge of the industry,” he added.

The cost justification of using Ethernet, coupled with its ability to support emerging networked applications and technology such as multimedia, multicast and applications requiring voice and data integration at gigabit speeds has today made it the dominant enterprise network infrastructure.

“An enterprise can grow so far with a Token Ring network, but if it wants to commit its future to Internet and e-business then Ethernet is really the only choice,” said Mohamad Abdul-Malak, Cisco’s regional manager for Levant.

“A popular misconception with IT managers across the world is that to stay with Token Ring is a ‘zero-investment’ decision. In fact, companies that do not change will find themselves continuing to invest in a technology which will restrict their business’ ability to grow and adopt new services,” he added.

The solution also incorporated the integration of The Housing Bank’s existing IBM mainframe using Cisco’s CIP technology, SNA switching and SNA WAN features. Existing and future banking applications can now be optimised to run over a high performance Layer 4 network, with Quality of Service (QoS) features ensuring that time critical applications are prioritised across the infrastructure.

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