DaimlerChrysler ME unveils H1 figures
Unit sales were down year on year, but the German auto giant claims it is still on track to hit end of year targets.
DaimlerChrysler Middle East’s first half figures have reinforced its view, declared earlier this year, that business would slow in 2002.
On Tuesday (September 3) the auto maker revealed that it sold 11,113 units across the 12 countries it covers in the first half, down 9.7% year on year. The company claims, however, that it is very much on course to reach its target of 23,000 units for the year.
“Our forecast for this year was for slightly lower levels of demand and a lack of supply of newly launched vehicles,” said Per V Rasmussen, president and CEO, DaimlerChrysler Middle East. “Therefore, a 9.7% reduction in sales for the first half of 2002 is in line with our expectations.”
Sales at the company’s commercial vehicles division were 2108 units in the first half, up 8% from 1939 units a year ago. Sales of Mercedes-Benz passenger vehicles fell to 6,045 units in the first half, down 7.3% from 6,518 units a year ago. Chrysler, Jeep and Dodge sales fell 18% to 2,960 units, from 3,650 units a year ago.
DaimlerChrysler attributed the drop in Mercedes-Benz passenger vehicle sales to shortages of the SL, the new E-Class and the revamped M-Class. The company hopes that a new version of the Jeep Wrangler and the launch of the PT Cruiser later this year will revive Chrysler sales in the region.
The company is also looking forward to the launch of the Maybach, a $300,000 sedan car that will be introduced in October. DaimlerChrysler Middle East believes it can sell 120 out of a total annual production of 1000 units.
A major bright spot for the company in the first half was parts. Despite the suspected presence of fake parts in the region, sales in the first half were US $73 million, compared to $56 million a year ago.