Genius extends sales and marketing effort
Genius Computer Technology (GCT) has expanded its sales and marketing team to expand its presence in markets across the Middle East
Genius Computer Technology (GCT) has expanded its sales and marketing team to expand its presence in markets across the Middle East. The company, which is distributor for KYE products in the region, is also in the process of implementing an ERP solution to link its various regional offices.
“Our expansion into new territories over the past five years has meant a need to expand our sales and support force,” said Milad Jabbour, managing director of GCT. “The new team have a lot of experience in distribution, sales and marketing and will add value to our existing operations, people who understand their individual market needs and communicate in their own language.”
The new director of sales and marketing will be Jihad Youssef. Samer El Hafi is charged with boosting sales in Saudi Arabia, Yemen and Libya and the IT director is now Nada Ghanime.
“We want to add value to our relationship with our partners at both vendor and channel levels,” pointed out Jabbour. “Ghanime is responsible for the implementation of the new software and to link our head office here in Dubai with logistics and our branches in Lebanon and Qatar. The new IT system will ensure that quotations, deliveries, stock availability and RMA replacements will be faster and more efficient.”