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Web content management market matures

The web content management (WCM) market is predicted to evolve over the next 12 months, with a group of “pure-play” WCM vendors expected to emerge and drive the market towards the US$10 billion mark by 2004, says Meta Group.

The web content management (WCM) market is predicted to evolve over the next 12 months, with a group of “pure-play” WCM players expected to emerge and drive the market towards the US$10 billion mark by 2004, says Meta Group.

"We expect many vendors to embrace the overarching enterprise content management theme during the next 12 months, leaving a small group of pure-play WCM providers and a significantly larger enterprise content management-oriented segment," says Andrew Warzecha, senior vice president with META Group's Electronic Business Strategies service.

"Given the accelerating consolidation in the WCM market through 2003, users should aggressively evaluate a vendor's long-term viability and strategy," he adds.

A Meta Group study revealed that approximately 60% of Global 2000 companies had purchased a WCM package by the end of Q1 this year. However, the research group expects this figure to rise to 95% by 2004.

The survey also revealed that over 60% of WCM deals are brought about because of partners, while B2C e-commerce sites place pre-built integration with personalisation and commerce engines as key factors in WCM.

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