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Middle East best placed for broadband

The Middle East is better placed than many European countries for a broadband revolution, according to a senior executive at U.S. Robotics.

The Middle East is better placed than many European countries to enter the broadband era, according to a senior director at U.S. Robotics.

Speaking at a partners' meeting in Dubai, Peter Blampied, regional sales and operations director, highlighted the UAE and KSA as strong potential markets for broadband, saying that their advanced telecom infrastructure combined with strong local initiatives will help them move into the broadband age faster than many western European countries that have to deal with legacy infrastructure.

He commented: "These markets are very interesting because they are ahead with their telecom infrastructure and with local initiatives such as e-government, digital TV, broadband networks, plus high levels of internet usage, we expect broadband to be extremely popular."

U.S.Robotics is currently working with ISPs around the region on approval of its DSL solutions. Broadband products currently account for 5% of the company's sales in EMEA, a number that is expected to climb drastically as DSL starts being rolled out around the region.
"U.S.Robotics' brand is well known with consumers and small businesses around the world for providing quality, cost effective connectivity solutions that are easy to use. This makes us trust that we will play our role in encouraging these entry level markets to adopt the new technologies, which, in turn could change the entire internet usage landscape."

Currently, analogue connectivity is predominant in the Middle East, but this is expected to change gradually as more ISPs around the region start moving towards broadband, mainly DSL.

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