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Aptec University concludes successfully

Aptec has finished its three years long channel education programme, the Aptec University

Aptec is hailing the success of its third and final Aptec University channel development programme. The programme, which held its final event on May 19-20, has run over three years with the aim of preparing reseller partners for business challenges.

Over 260 regional partners from 26 countries attended this year’s event, which was held at the Royal Mirage Hotel in Dubai. This year the event focused on providing a strategic overview of Aptec and its vendors. Previous year’s events have covered e-business, mobility and security.

“Being the first to introduce the concept of VAD (value added distribution), Aptec has shown its commitment to changing world trends and devoting its time to offer better services to our partners by passing along the knowledge, which was a driving force behind this venture,” Bahaa Salah regional GM, Aptec Gulf, Levant and Africa.

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