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LG continues Middle East roll out

LG Electronics is continuing the roll out of its GSM handsets in the region with the announcement that its products are to be launched in three more countries.

LG Electronics is to offer its GSM products in Saudi Arabia, Oman and Bahrain, following a highly successful launch in the UAE.

The news comes as the company announced its plans to be amongst the top five handset manufacturers in the world by 2005.

"The launch into three additional Middle East markets is in line with the company’s plan to supply over 11 million handsets globally this year," said M.B. Shin, president, LG Electronics, Middle East & Africa Operations.

"We have received a highly encouraging response to our mobile products within the UAE, Iran and Qatar and now intend to launch an additional model, for the budget conscious, within the next month and several new models, including a full colour screen version, in the third quarter."

LG Electronics entered the Middle East’s mobile phone market in February this year with the launch of two handsets: the LG-600 and LG-510W.

"The additional sector launches planned for this year will ensure that on a regional level LG builds a solid mobile phone base from which to significantly move the Middle East business forward during 2003," explained Shin.

In the first quarter of this year LG’s mobile handset company grew by 55.7% over 2001 to record operating income of US$77.8 million.

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