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Dubai Municipality launches childrencity.ae

Following the opening of Dubai’s first educational city called Children’s City, Dubai Municipality has also launched a corresponding Web site www.childrencity.ae, designed to inform and entertain visitors.

Following the opening of Dubai’s first educational city called Children’s City, Dubai Municipality has also launched a corresponding Web site www.childrencity.ae. The Web site, developed by Interactive Limited on Microsoft technologies, currently provides information on opening hours, pricing and membership and a calendar of activities and shows taking place at the City. More interactive features are scheduled for release in June.

Children's City, which targets children between two- and fifteen-years-old, enables them to investigate, explore, play, discover, and learn more about the world through exhibits, a planetarium and programmes on applied sciences, nature, space exploration and the human body. In addition, the city presents daily educational workshops through out the year. The online version is an attempt on the part of the government to communicate more effectively with children.

Says Ahmad Abdul Karim, director of Public and Park Horticulture department, “With more and more children aged between 7 and 16 now having Internet access, the Internet has become part of their daily lives. Whether they are emailing, surfing for fun, visiting entertainment sites, using instant messaging (IM), and researching hobbies, kids are becoming more tech-savvy. So, to be effective in our communication with children, we saw a need to share knowledge electronically in a way that children can identify with.”

The site, according to Mark Winkler, creative director of Interactive Limited, is said to serve a dual function. “The first is to address the business needs of Children’s City, and the second is to present young visitors and their parents with an interesting and fun experience of the site. By achieving the second objective, the site has the best possible chance of achieving the first.”

A specific section of the Web site is reserved for school representatives who can make group bookings online as well as access information on the many benefits offered by Children’s City for them. The second phase of the project will include features carefully selected to suit the local culture while stimulating curiosity and motivating learning in young children.

Murshid, the mascot at Children’s City takes visitors on a virtual tour through the interactive exhibits found in the City Galleries, which include Space Exploration, Toddler’s Area, International Culture, Discovery Space, Computers and Communication and The Way We Live.

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