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IBM helps PC partners sell more kit

IBM has brought its local PC partners together to help them shift as much kit as possible for Big Blue.

IBM has brought its local PC partners together at its annual Business Partner Executive Conference. Once there, its hardware channel will learn the technical skills and “business-centric understanding of IBM’s technology differentiators” that will help them shift as much kit as possible for Big Blue.

The inspiration for this year’s event, according to Sameh Farid, regional manager for IBM’s personal systems group, Middle East, Egypt and Pakistan, is that PCs in the region are becoming more of a commodity. As a result, Big Blue’s channel partners need extra support to help them differentiate their offerings from the competition.

“[The channel] needs the support of a technology vendor that can supply them with solutions that have clear differentiators with unique functionality for their customers,” says Farid.

“We work closely with our partners, providing them with training and guidance to provide PC solutions that give their customers real-world business value and a measurable return on their investment. The annual BPEC event is the keystone of these training initiatives,” he adds.

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