Home / Panasonic ships Lumix digital camera range

Panasonic ships Lumix digital camera range

Four sparkling new digital cameras headed for the Middle East are designed to speak to a wide range of users — all of whom value PC connectivity.

Panasonic has busted out this month with its latest range of glinting silver kit for imaging magic, dubbed the Lumix series. The new line up includes four digital still cameras, all of which are equipped to communicate on a larger scale with SD card slots.

“The most advanced digital technology is capable of capturing artistic, expressive images in high quality while offering the exciting multimedia application made possible through digital technology using the Secure Digital (SD) Memory card,” said Mr Tomita, managing director for Panasonic marketing Middle East.

The still cameras cater to a wide range of consumer (and prosumer), and represent the fruit of a solid union between German lens meister Leica and the digital technology lions, Panasonic. With the Lumix name chosen as a representation of ‘light’ and ‘mix’, Panasonic has attempted to meld its digital know-how with Leica’s famed optical technology.

The DMC-L5 and DMC-LC40 incorporate Leica’s high-end DC Vario-Summicron lens with 3x optical zoom, designed to optimise the level of warmth and subtlety achievable with a digital camera.

“With the launch of Lumix in the Middle East,” explained Tomita, “Panasonic has introduced a digital camera whose superior optical system enables the photographer to capture exquisitely clear, detailed and richly nuanced images.”

The two cameras also feature Panasonic’s newly developed pure colour engine LSI circuitry, 3.9 mega camera effective pixels, and so called Mega Burst consecutive shooting, which allows photographers to capture up to eight images at four frames per second.

The LC5 offers all the manual control and versatility for semi-professional use, whilst the LC40 provides the same imaging technology (but not the creative control) in a compact form.

With Leica’s DV Vario-Elmarit lens embedded, 2.0 effective megapixel CCD, and LCD for image viewing, the CMD-LC20 and DMC-F7 are targeted for entry-level consumers. Both feature QuickTime functionality for recording moving images, and, with 2x zoom lens, they are highly user-friendly units that are well suited for both emailing and web-posting images and short movies.

These models, along with Panasonic’s new digital video cameras — including the gorgeous, bite-size super-compact — are currently on display at the Global Village.


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