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Sony Ericsson puts a bit of colour into its phones

Sony Ericsson has unveiled a new range of mobile phones that features something that even Nokia cannot deliver yet— a colour screen.

Sony Ericsson has unveiled a new range of mobile phones that features something that even Nokia cannot deliver yet— a colour screen.

Amongst the phones released were a handset designed especially for games and one with a built-in camera. They also come with always-on Internet capability— key features for creating, sending and displaying images on a mobile phone.

“The phones that we have just released represent what we mean by ‘mobile multimedia products’,” said Mats Paulson, general manager of Sony Ericsson Middle East and Africa. “These phones will change the way that people communicate and that will help people create new ways of expression and interaction.”

Colour screens, plus easy-to-use functions, better games and new designs, are what industry experts see as driving mobile phone sales this year and Sony Ericsson, with an ambition to lead the market in five years, is rushing to grab market share.

Nokia, which currently accounts for one in every three mobile phones used worldwide, does not have any colour screen phones in shops as yet, although it plans to launch one with a built-in camera in the middle of the year.

The new phones featured yesterday included the T68i with CommuniCam; the P800, a multimedia smart phone and the Z700, a mobile gaming phone with a colour screen.

The T68i allows users to take a picture, and send them as an MMS-message to another phone, e-mail it to a PC or store them in a photo album on the phone itself. The P800 has a large colour touch screen, in-built camera, access to the Internet and runs on triple band GSM and GPRS networks. The Z700 gaming phone combines a colour screen, Java, Bluetooth and comes pre-loaded with games.

Both the P800 and Z700 will not be released until late Spring, unlike the T68i which will be available within a fortnight. In addition, new accessories were introduced in the shape of two new Bluetooth hands free solutions: the HCB-30, a Bluetooth in-car hands free, and the HBH-30, a headset.

The company has also wisely worked closely with Sony Pictures Entertainment, Sony Music Entertainment and Sony Style Imaging in an effort to develop its future mobile multimedia content. The hope is that, in the near future, consumers will be able to personalise their phones with wallpapers, screensavers and ring tones from Sony’s music artists and films.


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