Home / DIC forms the core of UAE presence at Gitex Saudi Arabia

DIC forms the core of UAE presence at Gitex Saudi Arabia

Five other companies will exhibit alongside DIC at its community pavilion, including e-security provider DataFort.

Dubai Internet City (DIC) is taking a community pavilion to Gitex Saudi Arabia, due to be held at the end of April. DIC’s pavilion will form the vanguard of the UAE’s presence at the show.

“Gitex Saudi Arabia will be a prime opportunity for Dubai Internet City to showcase our offerings to a focused audience,” says Ahmad Bin Byat, CEO of Dubai Internet City.

“Our participation in the event will help businesses explore the benefits of joining the Dubai Internet City community. Our pavilion at the exhibition is also part of our mission of maximising opportunities for companies in our community to promote their products and services,” he adds.

Appearing alongside DIC in the pavilion are five other companies from the UAE, including the Internet city’s own network security provider DataFort.

The e-security focus ties in well with the E-Commerce Conference, which is going to be running in parallel to the exhibition at the King Faisal Conference Halls. The conference will feature presentations by prominent industry professionals.

There is also a series of seminars and workshops running in parallel to the conference that will tackle a wide range of issues facing the delivery of e-government services and the related software and hardware challenges.

Hewlett Packard will also have a significant presence at the exhibition. “HP hopes that the Saudi Gitex will develop like Gitex Dubai and become a much larger and business specific IT exhibition serving the Kingdom of Saudi Arabia and aiding its development plans,” said Graham Porter, the marketing director of HP’s Middle East operation.

Also appearing at the show is Element K, which is showcasing interactive e-learning software, available in Arabic and English. The company currently has offices in Jeddah and Riyadh and will soon open another outlet in Dammam.

“Gitex Saudi Arabia will enable us to further solidify our presence in Saudi Arabia. Element K has experienced a 30% growth rate in IT training in Saudi markets in the past year and we anticipate a 40% growth rate next year. There is a keen interest in e-learning throughout the country, with a 20 fold growth rate in inquiries this year as compared to last year,” says Marwan Al Bawardi, acting CEO, Element K.

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