Tripp Lite looks to increase power protection in the Gulf
Tripp Lite is growing the presence of its range of power protection equipment in the region, with the signing of a new agreement with RadioShack Corporation.
Tripp Lite is growing the presence of its range of power protection equipment in the region, with the signing of a new agreement with RadioShack Corporation. Under the agreement, RadioShack will sell Tripp Lite products through its retail stores and distribution network in Saudi Arabia, the UAE and Bahrain.
“Our goal is to fill an enormous lack of power protection products in this region, and I have no doubt that our partnership with RadioShack will have an enormous positive impact on the local power protection markets,” said Vipin Sharma, Tripp Lite’s MEA regional director. “RadioShack, with its tremendous name recognition, offers a great opportunity for Tripp Lite to showcase its impressive line of products to a whole new region of the world.”
The two companies are hoping to capitalise on the low penetration of power protection products in the Middle East, and to build brand name awareness to businesses, end-users and potential channel partners. RadioShack does approximately 80% of its business through retail, with the remaining 20% through distribution with joint partner the Alireza Group.
Tripp Lite will also be organising a series of training seminars, open days and road shows to help promote brand awareness.