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Enterprise portal market to experience dramatic growth

The enterprise portal market will experience dramatic growth as it reaches $4 billion by 2005, says Butler Group.

The enterprise portal market will experience dramatic growth as it reaches $4 billion by 2005, says Butler Group. Despite reduced IT spending, the analyst house believes that there is a surge in the deployment of corporate portals as organisations begin to realise their value as collaborative tools that support business decisions.

However, according to the company’s director of methods research, Dr Jacques Halé, companies must reassess the way return on investment (ROI) is measured if they are to reap the benefits. He explains that vendors and users alike still need of a method to measure the 'intangible' benefits of IT in terms of real business benefits, such as improved market share or revenue profitability.

"Investment in IT does not directly affect the bottom line. There are no IT profits to be made by corporations - only business profits. This means that, if the full potential of the portal is to be realised, IT managers must be able to measure in terms of information productivity," he says.

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