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Acer targets valued customers

Acer Computer is looking to improve its enterprise customer relationships with the introduction of the Acer Privilege Club, which will provide strategic corporate customers in the region with a host of customised services.

Acer Computer is looking to improve its enterprise customer relationships with the introduction of the Acer Privilege Club (APC). The club will provide strategic corporate customers in the region with a host of customised services, including dedicated service account managers (SAMs) to handle customer queries.

In the initial phase of the APC programme 24 companies from 11 Middle East countries have been selected for participation. Acer’s managing director for the Middle East, Eric Tien described the criteria for these companies as “customers of strategic importance and a relatively sizeable Acer installation.”

Customers inducted in the first phase of the programme include the UAE Ministry of Education & Youth, the Higher Colleges of Technology, Emarat and Alliance Insurance.

APC members will be provided with passwords and user IDs to enable them to access of host of customer services on a dedicated web site, including Acer’s knowledge base, downloads, technical training schedules, and product information and news.
Members will also receive priority places in training programs, and benefit from priority for spare parts.

APC is part of Acer’s plans to improve its customer-centric approach and develop more direct relationships with customers. APC also expands the AcerCare programme introduced last year to enhance relationships between Acer and its partners.

“The AcerCare programme provided the infrastructure for us to launch online service programmes. It established web-based communication between Acer and its partners,” says Tien. “This time [Acer Privilege Club] we are focusing on our end user customers.”

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