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Nokia Game kicks off today!

After weeks of an intense, if enigmatic, marketing campaign, Nokia’s all-media adventure gets underway, sending thousands of mobile users across the Middle East scrambling to solve puzzles.

Today, November 3rd, Nokia Game begins. Players from across this region and Europe have registered to join the virtual adventure, coordinated across a global scale.

The plucky participants will now, and over the next three weeks, receive clues via a myriad of media, from newspapers, TV and radio to SMS messages, short movies, websites and emails. The challenge is to solve each clue and gather enough points to move onto the next stage.

No players will be eliminated in the early rounds, but as the plot thickens, some players may find themselves eliminated from the global challenge.

“After months of preparations, we are now ready,” said Eddie Maalouf, marketing manager, Nokia Middle East. “Players across the globe will compete to solve clues that have been scheduled to drop across different media in different countries in real time.”

“Over the next three weeks, players will receive cryptic messages that they need to solve in order to move on to the next stage,” he added. “The global Chief GameMaster team in Amsterdam will monitor their progress and ensure that all is working well.”

Sixteen GameMasters and the Local Chief GameMaster, all based in the UAE, will offer network support by providing daily online updates and answering online queries from regional players.

The local team, headquartered in the American University of Dubai’s computer laboratories, will report to the International Chief GameMaster, Khaled Abou Nader. Nader, another AUD student, is based at the global headquarters in Amsterdam along with other Chief GameMasters from the rest of the globe.

The top ten players from each Middle East country will each win Nokia’s latest 5510 mobile phone, designed specifically for what Nokia terms “mobile entertainment”. The 5510 features a digital music player, stereo FM radio, games, and advanced messaging capabilities.

A final thought from Maalouf: “We hope you’re as ready as we are.”

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