Home / IPSOS revenues up 64% for first semester of 2001

IPSOS revenues up 64% for first semester of 2001

Ipsos group, the French based international research firm realised $198 million in revenue for the first semester of 2001, a 64% increase over the same period in 2000.

Ipsos group, the French based international research firm realised $198 million in revenue for the first semester of 2001, a 64% increase over the same period in 2000.

The firm, which operates in 26 countries and employs some 2500 researchers, attributed the positive results to organic growth, which it said in an official statement, amounted to 9.9%, an above average performance. For the second quarter of 2001 alone, revenues amounted to $111 million, a 65% increase, and organic growth accounting for 10.1%. Overall, the publicly listed company experienced growth in all of its sectors of specialization and regions with Europe and North America accounting for 45% and 41% of total revenues.

The firm, which is ranked 8th in the worldwide market research industry, serves corporate and private clients in various areas including: advertising research, marketing studies, media and Internet research, opinion polling, and customer relationship management research.

The firms ground work helps companies analyze and measure intentions to buy and intentions to vote, behavior, attitudes and intentions to purchase be it for media, product or services. Since 1990, the starting year of Ipsos' international development, revenues of the company have been multiplied by fifteen.

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