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Local PC markets resists global slowdown

While a recent Gartner Group study reported slowing global PC sales, the Middle Eastern market has, according to local company Tech Data, bucked the trend.

While a recent Gartner Group study reported slowing global PC sales, the Middle Eastern market has, according to local company Tech Data, bucked the trend. Using chips sales as its measuring stick, the company believes the local assembly market to be exceptionally healthy. Tech Data’s own sales of Intel chips have more than doubled this year and Compaq has announced growth of 17.3% in units sold for the first quarter of the year 2001 in the region.

“Governments, PC Vendors, IT distributors and resellers in the Middle East are fighting the effects of the global economic slowdown,” says Steve Lockie, managing director of Tech Data. “The collective and continuous efforts of market players and governments is what keeps the growth momentum going.”

Eliot Shepherd, marketing director, Tech Data, points to the region’s government initiatives and efforts by authorities to push for IT education as reasons for the PC market’s continued growth. Other factors, the company says, include business upgrades as users wish to keep up with the advancements in technology.

Lockie adds that a series of government initiatives and announcements during the last few quarters has also played a key role in countering the effects of the global downturn, specifically the cutting of import taxes and customs duties on IT-related products, which has lowered the prices of PCs and computer components. The effects of these new regulations have been almost immediate, says the company, as it grew its market by 35% in the second quarter in 2001.

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