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Oracle charges forth with war on complexity

Oracle reduces the cost and complexity of data warehousing technologies with the introduction of its Warehouse Builder. Tools take data warehousing and business intelligence into the mainstream.

Oracle is continuing its ‘war on complexity’ as it touts lower development costs and reduced complexity with the addition of its Warehouse Builder.

The development tool enables organisations to rapidly create and deploy the structure for a data warehouse, including integrating data from different data sources and legacy systems.

“Historically, only large organisations with fat IT budgets were able to afford designing and building data warehouses because of the complexities involved in integrating many pieces of software together. Oracle Warehouse Builder delivers a complete, integrated, single vendor solution eliminating the cost and time associated with integration,” said Ayman Abouseif, Oracle’s marketing director for Middle East and Africa.

“This is another example of Oracle’s war on complexity where we enable customers to get on with their business rather than waste their budgets on integrating disparate software modules that were not built to work together,” Abouseif explained.

Oracle’s Warehouse Builder simplifies the construction of data repositories through the use of a ‘wizard-driven’ graphical interface, which offers predefined data extractions and transformations.

Unsurprisingly, Warehouse Builder integrates tightly with Oracle’s 9i database platform, which manages the whole data lifecycle within the warehouse.

“A key benefit Oracle Warehouse Builder brings to the table is the ability for e-businesses to manage change,” said Mike Schiff, vice president, e-business & business intelligence, at Current Analysis.

“E-business is an environment in constant flux, so it is essential that data warehousing design and deployment tools enable customers to quickly and easily manage their data warehouse according to rapidly changing business requirements. Oracle Warehouse Builder’s intuitive user interface and tight integration with Oracle9i make it easy to deploy and separate it from more generalised, multi-vendor offerings that are not optimised for Oracle environments.”

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