Tripp Lite signs distributor agreement for Pakistan
Tripp Lite has appointed Karachi-based MIT as distributor for its range of power protection products for the whole of Pakistan
Tripp Lite has appointed MIT as distributor for Pakistan. Under the agreement, MIT will provide Tripp Lite’s range of power protection products to both the home and business markets in the country. MIT has a wide range of customers in the public and private sector, and will be distributing the products across the region.
"I feel very strongly about this new alliance and am confident that with MIT's presence in the Pakistan market, we will be positioned as the power protection leader there," said Vipin Sharma, Tripp Lite regional manager of the Middle East, CIS and Africa. "The need for reliable power protection in Pakistan is strong, and MIT is an established and respected distributor who will help create awareness of our products."
"We plan to further strengthen Tripp Lite's strong channel development in this region and ultimately make Tripp Lite a dominant presence in Pakistan," stated Aspy Fatakia, chairman & CEO of MIT. "Tripp Lite is a world leader in power protection and has a great product line that will benefit all customers throughout the region. I can confidently see high Tripp Lite UPS sales in Pakistan."
The deal will be supported by Tripp Lite and MIT with the introduction of aggressive pricing and a highly visible advertising campaign to the region. In addition, MIT plans to promote Tripp Lite's convenient purchasing and unmatched customer support programs.