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Toshiba gunning for Palm

As if Palm was not facing enough problems with Compaq’s rise to the top of the PDA market, the company now has a new challenge as Toshiba enters the handheld arena.

As if Palm was not facing enough problems with Compaq’s rise to the top of the PDA market, the company now has a new challenge. Toshiba has entered the market with two pocket PCs designed to offer business users higher levels of performance and unrivaled expandability.

The first of its entrants, the GENIO e550, integrates a package of productivity tools supported by a fast CPU and 32MB of main memory, and is the first pocket PC on the market to offer two expansion slots. Its second entrant, the high-end GENIO e550/MD adds a 1GB Microdrive to the powerful platform by providing enough capacity to store downloads of both business and entertainment files.

Touting its interoperability with corporate IT systems, including groupware, SCM and CRM, Toshiba is aiming for the corporate market. By positioning the GENIO e series as a key mobile product within wider systems, the company hopes to be providing a significant percentage of the 71 million handhelds IDC says will be shipped per year by 2005.

The GENIO e550 will be released in Japan later this year with the GENIO e550/MD following soon after. When exactly the pocket PC will hit the Middle East is unclear as yet.

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