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"Macroprocessing" model the way ahead

Intel executive Mike Splinter has been touting Intel's "macroprocessing" deployment model in the States, pointing to it as a key to successful e-business.

The so-called "macroprocessing" model will empower Web-enabled enterprises to keep pace with rapid, fundamental market changes and heightened competition according to Intel’s executive vice president and director of worldwide sales and marketing Mike Splinter.

Splinter was speaking at the Technology Exchange Week event in the New York. Macroprocessing is a deployment model Intel defines as applying the volume economics, performance and innovation found in the microprocessor to the demands of e-business.

Splinter said the competitive realities of e-business will continue to drive corporations to adapt their models, with a shift from proprietary systems to open platforms that can bring together the processing power of mainframe computing, the ubiquity of PCs and the connectivity of the Internet.

"Despite booms and busts, the industry is still in the embryonic stage of the Internet and e-Business build-out," said Splinter. "For companies to fully reap the benefits of e-business, they must demand collaboration from the technology industry to deliver a broad choice of high-performing computing solutions that are less expensive, more flexible and don't require customers to rely on any one company."

During the keynote, Splinter highlighted companies deploying and developing e-business solutions based on Intel technologies, including Pentium 4 and Xeon processors, Itanium and the forthcoming Pentium III processors on 0.13 micron process technology (code-named Tualatin).

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