LG Electronics Middle East business partner service site a success
LG Electronics is reporting that up to 94% of all its orders from business partners are now recieved online via its service Web site.
LG Electronics Middle East (LGEME) is reporting the success of its business website, since its launch eight months ago. The Jebel Ali-based service subsidiary is reporting major business gains as customers adopt B2B through its online service, www.lgesvc.co.ae. By May of this year, the company had gone from 0 to 94% of all orders from business partners placed online.
“There is no doubt that this service web site has been a run-away success,” said YR Roh, managing director of LGEME. “We continuously strive to provide customers with the best digital service and aim to be the region’s leading service company.”
The B2B site is serving customers from business accounts as far away as Abidjan and Togo, with a monthly average this year of 66% of all of LGE ME’s orders being placed online. Customers have been logging on to place orders, check parts stock, make pricing enquiries, download service manuals or shipping documents or get product and order bulletins.
“Last year it used to take eleven days to process an order and receive payment confirmation-the on-line service has now reduced this to just one hour during a normal business day,” said Roh. “The research clearly shows the site is firmly established as the New Economy way ahead for our customers.”
“In the near future all LGEME staff will communicate with customers only via the Internet,” explained Roh. “This will enable them to supply exact information and will eliminate the risk of any communications uncertainty that exists in an environment based on paper orders and letters.
“In addition, our B2B site will shortly host a Technical Forum where technicians can exchange views and experience which will help raise the overall level of technical expertise in the region,” he said.