Home / User demand drives search engine market

User demand drives search engine market

The need for effective search engines to locate information on the web has resulted in an increasing investment into new search technologies, says the latest report from analysts at Ovum.

The need for effective search engines to locate information on the web has resulted in an increasing investment into new search technologies, says the latest report from analysts at Ovum.

The driving force behind these new technologies is a desire for greater personalisation. Users are demanding intelligent searches that deliver the type of information they want rather than a list of irrelevant web sites.

"Many organisations have now realised that simply adding search capabilities is not enough to truly exploit the benefits of web and Internet platforms for internal and external information sharing,” says Eric Woods, director of knowledge management research, Ovum.

"With the increasing need for personalisation and discovery of information through the web as well as within companies, the search market is poised for rapid growth,” he adds.

This growth will result in $1.2 billion in revenues this year for the search vendors, predicts the report. As the market explodes, this will more than double by 2006 to $2.6 billion.

Ovum identifies technologies that bring new levels of intelligence, order and personalisation to the search process as those that will dominate the market. It also predicts that in the race to deliver this functionality there will be some casualties.

"Many smaller vendors won't be able to sustain viable business models and companies left in the market will be well placed to capitalise on the resultant opportunities. Companies such as Google and Fast Search are set to grow dramatically," concludes Woods.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.