Intel appoints Aptec as authorised distributor for Egypt
Aptec will takes it focused distribution approach to Intel's products in the Egyptian market, following the signing of a new distribution deal.
Intel has appointed Aptec as an authorised distributor for Egypt. Aptec will distribute the complete Intel range in the country, including processors, motherboards and networking components. Aptec is already established as a distributor in the area, but this agreement will allow the company to leverage its ‘focussed distribution’ model to the local assembler market in particular.
The Egyptian PC market is growing rapidly, with shipments expected to reach 200,000 by the end of this year. Well over 50% of these PCs will come from the local assembler market, boosting the demand for components especially. A number of initiatives from the Egyptian government are expected to further grow the local assembly market by some 100,000 units over the next year and a half.
“Our partnership with Intel is very timely and strategic. Having seen the take off of our OEM and Components Divisions across the region, Intel products add an important component to our offerings. Intel will also add strategic products to our networking and Value Added product range.” said Ali Bagdhadi, Aptec’s chief executive officer.
“We are delighted to appoint Aptec as our distributor for Intel in Egypt.” Said Gilbert Lacroix, Intel's general manager for the Middle East and Africa. “This has been a long overdue partnership and we are delighted to conclude this distribution agreement with a world class partner.”