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Acer plans new services attack

Eric Tien wants to give more value to Acer Middle East's small to medium business (SMB) customers by moving the company closer to providing total solutions.

Acer is planning a major services offensive in the third quarter of this year, underpinned by a desire to provide total solutions to the market. With details still unfortunately under wraps, it seems clear that the company intends to go all out for the education and small to medium (SMB) segment.

“We're moving forward in the market in terms of our services business in the region,” said Eric Tien, managing director, Acer EMEA. “We’ve had good growth in our services region and we’re looking to capitalise on that momentum. We are going to be ready to deliver enhanced services by the third quarter.”

According to Tien, with the margins falling out of simple hardware sales, it is important that Acer adds value- through services- to its core business. With the Middle East service business growing, the vendor is searching out niche spaces that match Acer’s capabilities.
“There is a conscious move at the global level to deliver greater services and add value,” explains Tien. “Our main focus is still in education and the SMB segment.”

In conjunction with its forthcoming services push, the vendor is also planning to add further functionality to its Acer Care Web site. Currently, the Web site supports Acer’s local partners, providing ‘A to Z’ details on the inventory, availability and performance of the vendor's hardware.

During the course of the coming months, the site will be upgraded to add further product ordering and tracking. The hardware player is also assessing the possibility of opening some— if not all— of this functionality to Acer’s larger customers in the region.

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